Kategoria: moto ambient media
The truck will hand out hot potatoes – yes, really – to serve as a literal image for the metaphorical idea of "hot potato" topics the magazine covers on weekly basis.
Even better, each potato will have a label on it with a somewhat controversial issue attached to it such as "gun control" or "North Korea," fueling the metaphor even more by placing the hot potato into your hands to do what you want with it.
Agencja: BBDO Marka: The Economist
Źródło: adsoftheworld.com Kraj: USA
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